It's interesting what different people consider "limiting." The one-a-year crowd would consider me excessive, I'm sure, with my one-AG-every-two-months rule. It works for me, since two months seems to be a good amount of bonding time. I've been very good at sticking to that rule for AG, but I've failed miserably at limiting other doll purchases. So far this year I've purchased 14 Bratz, four Barbies, two GlobalFriends, one EuroGirl, and one Cuddly Sister, plus Ana Ming from Carpatina is due to arrive in July and I just ordered Summer from West Coast Kids today. BUT no AG's yet this year, which means I'm due to get Elizabeth shortly! Some people think "the more the merrier," some want to just have a few special girls; I say that as long as it doesn't take over your life and you can reasonably afford whatever your level of spending, just do what feels comfortable!